JULY COVER BOY – «THE MAN IN THE SUIT» – Lucas Godoi by Thyago Bargmann.
Like many other important pieces in the fashion industry, the suit appeared in France in the 18th century. According to scholars, at that time the environment was very formal regarding large companies and current events. With that, the tailors of King Louis XIV had the idea of producing a more casual outfit for their king, being made of just three pieces of the same fabric. Fashion is a reflection of society, if before people used extravagance to show power, sovereignty and influence, in the industrial revolution this changed dramatically.Not that suits have gotten cheaper or easily accessible for everyone. It turns out that, with the English industrial revolution, men became more discreet with their clothes and began to display their gains in other ways, through cars, cigars and jewelr...