JULY COVER BOY – «THE MAN IN THE SUIT» – Lucas Godoi by Thyago Bargmann.

Like many other important pieces in the fashion industry, the suit appeared in France in the 18th century. According to scholars, at that time the environment was very formal regarding large companies and current events. With that, the tailors of King Louis XIV had the idea of ​​producing a more casual outfit for their king, being made of just three pieces of the same fabric. Fashion is a reflection of society, if before people used extravagance to show power, sovereignty and influence, in the industrial revolution this changed dramatically.
Not that suits have gotten cheaper or easily accessible for everyone. It turns out that, with the English industrial revolution, men became more discreet with their clothes and began to display their gains in other ways, through cars, cigars and jewelry for their companions.
With that suit came to be considered the clothing of bourgeois and business men. The more traction high-quality suits gained among highly successful men, the cheaper the plain fabric suits became. Thus, the suit is no longer something just for those with greater purchasing power and has gained enormous popularity among the less fortunate.
There were many reinterpretations of this garment. Nowadays, suits range from casual, formal, for outings, etc., and can be used in practically any situation.
The history of the suit, even if conflicting for some scholars, can be considered of great importance for us to understand social and behavioral changes. And even though they were created to be a formal or informal outfit, they ended up becoming synonymous with formality, power and elegance.
The Leather subculture was born approximately in the mid-1950s, within the gay movement. It basically consists of using leather pieces. Leather expresses high values ​​of masculinity, this because of the very origin of the material itself, which is conquered through hunting and the demonstration of physical strength. However, leather is more than just clothing, it is a practice that also involves fetishes, sexual practices and hedonistic eroticism. Harness has appeared in fashion shows since 1992, when Gianni Versace made a collection with S&M references. The bindings of the boundage and full leather looks had already been modeled by Jean Paul Gautier (remember the iconic corset with a cone cup worn by Madonna on the Blond Ambion Tour) and Vivienne Westwood, who incorporated the culture of the leather into punk. More recently, Moschino launched its own version of the accessory and Versace printed it on shirts. On the fine line between visibility and mere appropriation, the harness is now an accessory desired by many. This is good because it highlights the acceptance of LGBTQI+ sexuality, which was previously marginalized. However, it also shows that you only enter the mainstream that is, in some way, neutralized by pop culture (or by heterosexual artists).Putting the suit and harness together in this shoot was proof that all men can be strong, elegant and attractive. Power comes from outside and from within each one. Believe in your power.



MODEL: Lucas GodoiTwitter
PHOTOGRAPHER: Thyago BargmannTwitter
PRODUCTION: Michel Ferrari
SUIT: Du Longhim Alfaitaria
HARNESS: Harness Esparta
STUDIO: Spazio Higia
COVER DESING: Andre Rodrigues

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